Urban outfitters x Champion – GEIKA Live

Graphic design and motion graphics work for the Champion x Urban Outfitters collaboration, hosting an event with British artist Gaika in Camden.

Inspired by the concept "the world is your playground," I utilized the lines of different playgrounds as a visual device to create graphic shapes across event communication. The graphics are featured online, in print materials, posters, and in-store displays, reflecting the essence of creativity and self-expression. With bold typography and captivating visuals, the promotion builds anticipation for the event. The project celebrates art, culture, and individuality, resonating with Champion's empowering message of finding unique voices in the world.